Building the Future of Supply Chain in the Middle East
Since 2021, PURE IBS has been transforming how businesses move, store, and distribute products across Egypt and the UAE
Our Story
Our journey began in 2020 with Pure Osho General Trading in Dubai, UAE—a focused FMCG trading company. Recognizing the growing demand for integrated business solutions in the region, PURE IBS was established in 2021 in Egypt.
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Today, with a strong presence across the UAE and Egypt, we provide a comprehensive spectrum of supply chain, logistics, FMCG, and complementary business services through our network of sister companies.
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We bridge strategy and execution—helping organizations achieve operational excellence and sustainable growth through reliable, efficient, and innovative solutions.
Our Mission
To deliver reliable, efficient, and innovative supply chain and FMCG solutions that empower businesses to scale and succeed in competitive regional markets.
Our Vision
To be the most trusted integrated business solutions provider in the Middle East, known for operational excellence, customer partnership, and sustainable growth.
Our Values
The principles that guide everything we do
Reliability
We deliver on our promises, every time
Innovation
Embracing technology and new approaches
Efficiency
Optimizing operations to save time and costs
Partnership
Building long-term relationships based on trust